Washing powder with raw materials from waste residues

Laundry detergents made with waste residues represent in our opinion a perfect example of how industries can evolve in sustainable product development. The idea is to take waste products from various industries—such as food processing, agriculture, and manufacturing—and transform them into raw materials for detergent formulations. This innovative approach not only addresses the need for sustainable ingredients but also contributes to the circular economy, reducing waste and giving new life to materials that would otherwise be discarded. It results in a lower product carbon footprint.

We developed a washing powder with 100% biodegradable ingredients and made with raw materials derived from waste residues, performing just as well as conventional ones. By repurposing waste into surfactants, we help reduce waste while offering an effective and good performing laundry powder. In combination with a packaging that is made from 100% recycled raw materials and 100% recyclable after use, we are convinced that we will show a innovative product at the PLMA that will contribute to a cleaner world, both for clothes and the environment.

Cold water efficacy

Laundry detergents made with waste residues represent in our opinion a perfect example of how industries can evolve in sustainable product development. The idea is to take waste products from various industries—such as food processing, agriculture, and manufacturing—and transform them into raw materials for detergent formulations. This innovative approach not only addresses the need for sustainable ingredients but also contributes to the circular economy, reducing waste and giving new life to materials that would otherwise be discarded. It results in a lower product carbon footprint.

We developed a washing powder with 100% biodegradable ingredients and made with raw materials derived from waste residues, performing just as well as conventional ones. By repurposing waste into surfactants, we help reduce waste while offering an effective and good performing laundry powder. In combination with a packaging that is made from 100% recycled raw materials and 100% recyclable after use, we are convinced that we will show a innovative product at the PLMA that will contribute to a cleaner world, both for clothes and the environment.

Sustainable value for money refreshing concept

Detergents are usually developed on the basis of high quality. This quality is not always necessary, research shows that 62% of washes consist of laundry that does not contain difficult stains. A formulation with a quality level that is too high causes waste and makes the product unnecessarily expensive. We have developed a sustainable value for money refreshing concept. In this concept the emphasis is not on quality, but aimed at refreshing the laundry. In addition, it is also a sustainable product because it consists of natural raw materials with a lower product footprint. Another advantage is a lower price level which fits the current economic situation. The concept makes it possible to opt for a sustainable product with a refreshing effect at an affordable price.