Time for change!

How can you be distinctive in the dishwashing segment? This question has led to a completely new development. We thought it was time for a change.

Performance, or clean dishes, is of course the basis. In addition, it must also be easy. Is a tablet the right solution for this? Not in our opinion. We have succeeded in replacing the traditional tablets with a dishwasher capsule. The dishwashing powder is no longer compressed into a tablet, but packed as a loose powder in a water-soluble foil. The result:

• Faster solubility;
• Rapid action;
• No chance of broken tablets;
• Raw materials to be able to press a tablet and then have it dissolved again have become redundant. This leaves more room for raw materials that actually contribute to clean and fresh dishes;
• A product that fits perfectly with the current market development towards “pods”.

We continue to improve our products looking at user needs, innovation and sustainability. From a sustainability perspective, we have found the opportunity to certify this type of product with the EU Ecolabel. In addition to perfectly clean dishes, this guarantees a less impact on the environment.